What is Social Media Audit?

A social media audit is a series of steps taken to evaluate and optimise a business's social media profiles and strategies. It’s a way to measure how well your company is doing in the social media space and identify areas of improvement. A social media audit is a must if you want to optimize your efforts on various platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube.

First we have to collect all data (including past and present) and how many pages are there of a client. Conduct the data from all social media accounts. Then analyse all the accounts in 3 categories i.e best performance, good performance and bad performance. Start with a page which has bad performance , if it has the same or related content then remove it from your list. Remove all similar pages which are not performing well. Then do analysis of other pages.

Once you have all of the information, create a spreadsheet and compile it into a single document. The spreadsheet should include the following:

• The platform’s top posts

• Demographic information (age range, gender, location)

• Engagement metrics (average likes per post, comments per post)

Find the patterns: Now that you have a record of your top-performing posts on each platform, analyse whether there are any similarities. See what popular posts within each platform and across platforms have in common. For example, if you notice that your most popular posts are always written in a specific format or style, consider using the same format for all future posts. If people love reading about your personal life and struggles, continue sharing those stories.

Set goals for each platform:

Your social media goals should be SMART, which means they’re Specific, Measurable, Achievable, Relevant and Time-bound.

Make a plan.

Once you’ve completed the audit and set your goals, forge a plan for how to accomplish them. The best way to do this is by creating a road map that charts your social media strategy from the present to the future. It should include metrics for success and ways to measure them, as well as timelines for implementation.

Assess new platforms.

Social media audits should be done at least quarterly, but if you have the resources, it’s best to do them more often. You can use the information you collect to help you decide where your content has the highest chances of thriving and engaging an audience, and alsoSo, if you’re seeing potential elsewhere or just want to explore new options, then go for it.