Beginner's Guide to Digital Marketing

We as business owners have always come across this query, “can I get connected to your business online.” or “how can I find your product on the internet.” Do you know what this means??

This is an indication for you that ‘the world is going Digital.’ So, when are you advancing your marketing game with digital marketing?

Let me help you know more about digital marketing.

Digital marketing is a style of marketing, similar to traditional marketing. The catch is that you use the internet as the mode to market your product. This is also called Internet or Online Marketing. It is a modern way of marketing that helps to grow your business. It allows you to connect and engage with the audience which in turn becomes your potential consumer.

Digital marketing is said to be the modern way of marketing. But its foundation was laid back in the year 1990 when the web 1.0 platform was introduced. It was to assist the users to find the information they wanted. After the year 1990, digital marketing kept on evolving tremendously. Introducing the first search engine named ‘Archie’, then the first clickable ad banner. Launching small search engines, social media sites, first mobile marketing campaign, then LinkedIn to WordPress.

Digital marketing got a boost when google, yahoo search engine, and youtube was launched and went public. This has contributed massively to the evolution of history. Other than this, when amazon sales crossed over $10 billion; iPhone, Tumblr, and Hulu were launched. They were massive hits for digital marketing. It never slowed down in evolving and making itself a better platform for users. Over the period of time internet users increased in numbers. Also using the internet on mobile instead of computer increased. This made things easier for people to connect and use the internet.

Choosing digital marketing or traditional marketing is still a question?

Let me make the decision easy for you.

As every element has two aspects. Likewise, business marketing has two crucial aspects: Digital marketing and Traditional marketing. So you cannot choose anyone of these two as both contributes to the growth of the business. You can choose one aspect on which you want to focus more. Marketing strategy depends on the type of your business too.

In today’s world, choosing digital marketing is a wise decision. There should be no second thought about it. Digital marketing helps the business to stay connected to its consumer and helps to get new consumers for the product. As it is a two-way interactive channel to connect to people and understand what they need or desire. The audience can interact with you by liking, commenting, reviewing, and sharing their views on your product. It can make your product cost-effectively reach its potential consumer.

Digital marketing has various ways to market your product as traditional marketing. Traditional marketing has billboards, distributing circulars, word publicity, and much more to promote the product. In the same way, digital marketing has different methods like Social media marketing, Website, SEO, paid ads and campaigns, mail marketing, video ads, and many more.

As per the current statistical research, around 86% of B2C marketers agree that content writing is an important part of their strategy. Also, Email reach is around 85% of those who receive them. The number of users using the internet actively has reached 2.7 billion. Facebook has become the most popular social media platform.

The statistics mention that approximately 27% of the users search the product online to buy. In 2021, over 4 billion individuals utilised social media globally. Every second there are 7 new users on the internet. By 2025, the number of users is expected to rise to 4.41 billion, around a 5.1% increase.

Everyone has entered the digital world. As the world is getting connected digitally. Marketing your product digitally will provide you with numerous opportunities and increase your connection with the audience and the consumer. There is immense scope for growth when you do digital marketing for your product. Every day, people are connecting more to the digital world, so why miss the opportunity to go digital?

Take your first step towards Digital Marketing, Book a session with us today!

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